Advise
Frame the opportunity, the markets in view and the decision that must be made.
Ekue & EkueRegulatory & Compliance AdvisoryDiscuss a market decision54 jurisdictions. One regulatory market-entry lens.
We help international fintech, payments and digital-asset businesses assess African market entry. We determine the regulatory perimeter, entry structure, partner dependencies and financial-crime responsibilities, then give management a defensible proceed, adapt or pause recommendation.
Advisory delivered in English and French.
One question or the complete journey
Engage Ekue & Ekue for one regulatory question, one market or a coordinated route from initial assessment through implementation and growth.
Frame the opportunity, the markets in view and the decision that must be made.
Test the regulatory perimeter, entry routes, dependencies and material risks.
Turn regulatory requirements into choices executives and delivery teams can act on.
Define the structure, permissions, local relationships and implementation sequence.
Coordinate the qualified specialists required to move from decision to delivery.
Maintain joined-up regulatory and financial-crime support as the operation develops.
Apply the same disciplined lens as the business enters its next African market.
The commercial problem
A regional ambition still has to become country-level permissions, credible partnerships, workable controls and clear operating responsibility.
Disconnected legal memos rarely give management the whole decision. Ekue & Ekue brings the product, transaction, regulatory and financial-crime questions together—then identifies where formal local advice is required.
Flagship engagement
A focused engagement for businesses facing a live country, corridor, product or partner decision. Scope and evidence requirements are agreed before work begins.
Entity, customer, funds, data, custody and settlement flows
Activities, classifications, authorities and permission dependencies
Own licence, local entity, partnership, agency or phased entry
Licence evidence, role boundaries and outsourcing exposure
Financial-crime obligations, evidence gaps and accountability
Proceed, adapt or pause recommendation, critical blockers and a focused 90-day plan
What management receives
A scoped diagnostic brings the evidence, open questions and next actions into one management pack.
See a sample management noteA reasoned recommendation with assumptions, evidence gaps and conditions that could change the decision.
A map of permission dependencies, partner roles and financial-crime responsibilities across the proposed operating model.
Prioritised actions, decision gates and specialist inputs needed to move forward.
Inside a diagnostic
A founder needs an answer before signing a partnership agreement. This short extract shows how we would bring the findings together for that decision.
Illustrative extract. The business, documents and findings below are fictional. This is not a client case or advice on a particular country.
Sample management note
RecommendationAdapt
The partner may offer a workable route into the market. But the documents in this example leave two important questions unanswered: whether its permissions cover your proposed service, and who is responsible when a payment raises a concern. I would resolve both before committing to a launch date.
Your company would provide the app and bring in customers. A local partner would receive and settle payments in one African market. You plan to rely on that partner’s permissions.
The sample file contains a product outline, a licence copy supplied by the partner and a draft agreement. The draft gives the partner responsibility for settlement, but says only that it will “handle compliance”.
The licence copy alone does not establish that this particular arrangement is covered. The file also leaves open who contracts with customers and who owns customer checks, sanctions alerts, monitoring and reporting.
You would rely on its permissions, settlement service and access to transaction records. The agreement needs to make clear what information your team can obtain and who can stop a payment while a concern is investigated.
When to reconsider: Review the recommendation once the permission questions are resolved and the responsibilities are agreed and tested. If the proposed model cannot be supported, change the route or pause the launch.
A full diagnostic would include the agreed scope, source references, evidence dates, assumptions and limits. This extract shows the management summary only.
Coordinated execution
Once the route forward is clear, we help keep implementation connected—so regulatory analysis, specialist advice and operational delivery do not become separate conversations.
Leads the assessment, regulatory analysis and programme coordination, with a single point of contact for the engagement.
Where needed, appropriately qualified specialists are identified for the scope. Their responsibilities, fees and separate engagement terms are agreed before work begins.
Retains ownership of its commercial decisions, applications, licences and regulated activities.
Our point of view
“Advice becomes valuable when it produces a decision, an evidence trail and a sequence of action—not merely an opinion.”
We assess before we endorse. Vendor or partner relationships never replace independent judgment, disclosed conflicts and evidence-based conclusions.

Founder access from first question to final decision
Founder & Regulatory Market-Entry Adviser
I’m Eric Ekue, founder of Ekue & Ekue.
I grew up in Lomé, Togo, and now live in the United Kingdom. Africa is home to me, and it is also central to the business I’m building.
My route into regulatory advisory has been a gradual one. I studied law at London Metropolitan University, then spent more than 17 years working in sales and business development. Those years taught me to listen, ask questions and understand what someone needs before suggesting a solution. They also gave me an appreciation of the pressure that comes with winning business and making commercial decisions.
Over time, my interest in financial crime and digital assets became a professional focus. I qualified as a TRM Certified Investigator and continue to develop my knowledge of the regulation shaping these markets.
I founded Ekue & Ekue to bring those parts of my background together. For a business considering an African market, the opportunity can be exciting while the practical questions remain difficult: Can we operate this way? Which permissions matter? What are we relying on a partner to do?
My role is to help clients work through those questions, understand what remains uncertain and decide what to do next.
I work in English and French, helping clients navigate conversations across Anglophone and Francophone markets.
When you work with Ekue & Ekue, you work directly with me. I take that responsibility personally.
Clear professional boundaries
Ekue & Ekue provides regulatory readiness analysis, cross-market comparison, financial-crime responsibility mapping and executive education. Where a formal local-law opinion, audit, tax, cybersecurity testing or licence representation is needed, we define the question and coordinate with appropriately qualified specialists.
Market Intelligence
Market updates explain regulatory developments and their practical implications. Perspectives explore the questions behind a market-entry or compliance decision.
Perspective · Financial crime & digital assets
Eric Ekue reflects on tested controls, the authority to act, and why restoring stolen assets and restoring trust are different challenges.
Read the perspectivePerspective · AML & sanctions
A clear name check can leave important questions unanswered. Eric Ekue looks at ownership, third-party payments and who sees the whole transaction.
Read the perspectiveBefore we work together
Not always. You may have one specific regulatory question, or need a broader assessment of a country, corridor, product or partner. We start with the decision you need to make and agree the scope, deliverables and evidence requirements before work begins.
Fees are quoted against an agreed scope. We set out the deliverables, timing, assumptions and exclusions in the proposal. Any additional work is discussed and agreed before it is undertaken. Specialist fees are identified separately where relevant.
Where formal local legal, tax, audit or other specialist advice is needed, we help define the question and coordinate the input. Specialists are engaged separately under agreed terms, with their own professional responsibilities and fees. Ekue & Ekue provides advisory and coordination support; licensing and commercial decisions remain with the relevant authorities and your business.
Start with the decision
Tell us what your business does, the markets or corridor involved, and the decision deadline. We will discuss the question, the scope and whether a diagnostic is the right next step.
Let’s discuss your plans—in English or French.
info@ekueandekue.comCall us: +44 20 3951 6201Discuss your market decision ↗